Rocky LaFleur, 71, of West Hollywood, formerly of Jefferson, passed away in Los Angeles, CA March 12, 2021, from stage IV pancreatic cancer just two weeks after being diagnosed. His family and friends are convinced he passed through the pearly gates loudly singing show tunes and cracking jokes.

A celebration of Rocky’s life will be held June 13, 2021 at the community room in the Jefferson Fire Department in Jefferson. Family will be present from 1 to 3 p.m. and invites everyone to come share their favorite story about Rocky.

Rocky had the unique ability to make every person he encountered feel like they were a true treasure to him and you would often hear his many nieces and nephews arguing fervently that she/he was Uncle Rocky’s favorite.

Rocky was born July 30, 1949, to Ray and Pat LaFleur as one of the eight LaFleur boys and one LaFleur girl roaming the streets of Jefferson. Rocky often credited his success in the interior design industry to his small-town roots and values and returned home often to connect with his large family. He seldom missed a graduation, wedding or family reunion.

Never receiving any official interior design training, Rocky built his career based on experiences and relationships.

Rocky found true joy in helping others and dedicated countless hours to helping interior design students (or emerging professionals as he called them), whether it be from teaching design courses at UCLA, giving them tours of design showroom floors or bringing them to Paris to experience his annual “American in Paris” gala he began in 2008 with his long-time friend, colleague and confidant, Gina DeWitt, president of Kneedler Fauchere, where Rocky had worked since 2003.

On Sept. 26, 2018, Rocky was honored with a Lifetime Achievement Award by the Los Angeles chapter of the American Society of Interior Designers. The Pacific Design Center was filled to capacity with Rocky’s family, friends and members of the design community. The City of West Hollywood recognized his contributions in the funding and design of the state-of-the-art West Hollywood Library where he spent hours reading books on design, art and architecture on his lunch breaks. He also earned recognition in receiving the first Raymond Craig Award for Outstanding Service in 1987.

Left to treasure his memories are his father, Ray LaFleur; sister-in-law, Debra (LaFleur) Hellman of Burt, IA; sister-in-law, Sherry LaFleur of Dakota Dunes; sister, Brenda and Chuck Koerner of Mound, MN; five brothers, Mark LaFleur of Jefferson, Vincent LaFleur of North Sioux City, Barry and Terese LaFleur of Rapid City, SD, Ted and Dee Dee LaFleur of Sioux City and Dean LaFleur of Bloomington, MN; his many nieces and nephews; and the many dear friends he considered family in Los Angeles and West Hollywood.

He will be joined in heaven by his mother, Pat LaFleur; two brothers, Dennis LaFleur and Steve “Beano” LaFleur; and a sister-in-law, Katherine LaFleur.

Memorials can be directed to a legacy scholarship fund for UCLA design students at: ASID Foundation 501(c)(3) (memo line: Rocky LaFleur Scholarship) at ASID Los Angeles, 8687 Melrose Ave. #M33, Los Angeles, CA 90069.